Amazon Shoppers Keep Calling This Maxi Dress the ‘Perfect Fit’ — and It’s Just $24 - PEOPLE.com |
- Amazon Shoppers Keep Calling This Maxi Dress the ‘Perfect Fit’ — and It’s Just $24 - PEOPLE.com
- Wedding E-Retail Startup Brideside Raises $7M - Built In Chicago
- 10 Best Cocktail Dresses for Women Over 50 | WHO Magazine - Who
| Amazon Shoppers Keep Calling This Maxi Dress the ‘Perfect Fit’ — and It’s Just $24 - PEOPLE.com Posted: 04 Dec 2019 06:01 PM PST  this link is to an external site that may or may not meet accessibility guidelines.  |
| Wedding E-Retail Startup Brideside Raises $7M - Built In Chicago Posted: 05 Dec 2019 07:00 AM PST  Brideside, which helps brides-to-be find dresses for themselves and their bridesmaids, announced today it closed a $7 million funding round. The startup was founded here in Chicago in 2014 by Nicole Staple and Sonali Lamba, who befriended each other while attending Northwestern's Kellogg School of Management. The pair initially thought of the idea for Brideside when Lamba was planning her own wedding in 2009. She found the process burdensome and in need of some modernization. Her interest in the industry coupled with Staple's history in tech venture capital created what Staple describes as "a perfect marriage." "We felt that there was a much more fun, collaborative and easy way for women to experience planning a wedding," Staple said. So, the women decided to take a data-driven approach and create a personalized digital experience for each client. When a bride signs up for the Brideside website, the company collects about 50 data points on her that the company uses to assess her specific needs. The bride is also connected with an in-house stylist who stays with her through the entire planning and shopping process. The company's omni-channel setup allows the bride to plan online and then go into one of Brideside's showrooms or use its try at home program to ensure everything fits and everyone is happy. This additional $7 million brings Brideside's total equity funding raised to more than $13 million. The company is using that funding to expand and enrich its digital experience. "When you're an e-commerce company, it's really hard to deliver that sort of in-person wow-moment digitally," Staple explained. So they are working on ways to translate the experience of a showroom to their website through a step-by-step process that better narrows down things like vision, designers and styles. Having gotten its start in the bridesmaid game, Brideside also recently launched a bridal gown line, offering top designers like Jenny Yoo, Amsale and Dessy. Right now, bridal gowns are only available in showrooms, but the company is working to bring that experience online as well. This includes expanding on their exclusive line of dresses that Brideside has designed. The company already has showrooms in Chicago, Boston, New York City and Charlotte, but it plans to enter two or three more markets by the end of 2020. This expansion includes an additional location in Chicago's Lincoln Park neighborhood, where Staple said the company plans on having nine showrooms — five for bridesmaids, four for brides — to provide a one-stop shop for their clients. Going forward, Staple says Brideside is putting an emphasis on pushing the boundaries of diversity and inclusion for both its employees and its clients. The recent funding was critical in hiring key executives to join their team of almost 100 people — 95 percent of whom are women and 35 percent of whom are women of color. This culture of diversity internally has translated to a focus on inclusivity externally as well, she said. "The Brideside brand really stands for bringing women together to celebrate. And that means women of all sizes, colors and ages," Staple said. "We feel that the industry has really neglected a large population of women in the past and we're looking to change that."  |
| 10 Best Cocktail Dresses for Women Over 50 | WHO Magazine - Who Posted: 04 Dec 2019 10:05 PM PST RELATED: Celine Dion's most stylish looks The Basics For Dressing Over 50You don't need high-end fashion brands to dress your best – you can look just as graceful within a budget! While there are lots of clothing stores out there, finding something appropriate for your body can be a bit of a challenge. To make things a lot easier, keep these tips in mind when picking out evening dresses:
Here's a pro-tip: take any ill-fitting clothing to a tailor and have it altered to your body shape! It's better to buy something slightly larger than something smaller since you can always have it adjusted. The 10 Best Clothing Stores For A 50-Year-Old WomanThe older we get, the wiser we become – and that should empower us to make mature fashion choices. Being old doesn't mean being old-fashioned, so it's time to broaden your horizons and venture into shopping for formal dresses online. Whether you're looking for elegant evening gowns or casual everyday dresses, we've got you covered! Here are the best dresses for women over 50 and where to get them.  10. Sapphire ButterflyStyle: Blossom Print Dress Details: This floral print dress is perfect for autumn and summer fashion! It has a loose waist for comfort, a flared silhouette, some minimal shoulder padding, and a zipper down the back. Price: $AUD99 Shop: Sapphire Butterfly  9. JJ's HouseStyle: A-line School Next Floor-Length Chiffon Evening Dress Details: This chiffon dress has a flowy shape that flares out to minimise the waist. Intricate lace details cover the collarbone add a delicate touch to your look! Price: $AUD243 Shop: JJ's House  8. Lee MathewsStyle: Adela Silk Puff Sleeve Dress Details: This formal satin dress has a sophisticated silhouette that you can wear as a wedding guest! It features a medium-length V-neck with adjustable straps at the front, sides, and a tie-up at the back. Price: $AUD899 Shop: The Iconic  7. Bird's NestStyle: Belle Bird Geometric Wrap Dress Details: If you want to look hip, this modern dress will liven up your outfit! You can customise how it fits your body by loosening or tightening up the wraps, and the sleeves are elastic for extra comfort. Price: $AUD69.95 Shop: Birds Nest  6. TulioStyle: Dee Dress in Black & White Splash Details: This long-sleeved stretchable dress is cosy and warm enough for winter. Pair it with your favourite coat or cardigan and cinch at the waist for a narrower waist. As a bonus, it has pockets too! Price: $AUD99.95 Shop: Tulio  5. Dress XOXStyle: Etan Royal Evening Dress Details: This navy evening dress has a breezy layer of chiffon fabric draped over your shoulders. To top it off, the neckline has sparkling embellishments to accent your outfit. Price: $AUD109.95 Shop: Dressxox  4. Leina BroughtonStyle: Stella Reversible Dress In Red Details: Every woman needs a red dress, but this style gives you two looks in one! It has a low V-neck in front and a higher neckline at the back so you can reverse it depending on your mood. Price: $AUD269 Shop: Leina Broughton  3. MillersStyle: 3/4 Sleeve Round Neck Border Print Midi Dress Details: This affordable piece adds a twist to your typical navy dress! Flecked with spots of blue and white, the eccentric pattern is something you can dress up or dress down wherever you go. Price: $AUD15 Shop: Millers  2. CrossroadsStyle: Shirred Cross Over Dress Details: The quintessential little black dress is a must-have! The shirred waistband helps give you an hourglass figure and the side slits add a hint of playfulness while keeping it modest. Price: $AUD40 Shop: Crossroads  1. FreezStyle: Jungle Dress Details: Unleash your fierceness with this jungle print maxi dress! It's great for parties and relaxing outdoors with its loose and breathable fabric. You can add a belt around your waist for a more shapely figure. Price: $AUD79 Shop: Freez  Older And BolderIt's never too late to upgrade your wardrobe while keeping it stylish! Reaching your golden years is a milestone to be proud of, and there's no better way to celebrate than shopping for a new dress. Now that you've got all the right styles, you can look and feel more confident no matter how old you are.  |
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